An all-round business professional at senior Director level with extensive experience in commercial and customer operations, strategy, marketing and finance, including P&L, budgets and Opex. Experience in both large multinationals as well as small/medium sized startups. A holistic and constructive thinker, with a passion for people and a sharp sense of humor.
Results orientated and creative win-win solution finder. A strong team player and leader who has created, developed and optimized organizational design as well as mentored key talent and challenged teams to perform at their full potential. With proven track record of success and results in arranging the chaos, defining business portfolio, organizational and Role/Responsibility overlaps. Giving direction, leading during uncertainty and creating/keeping alive the ‘dream’ for the business, sales and the team. Setting clear and always achieving or exceeding KPIs (for self and team). Reversing the course (personnel/team morale and business performance) wherever he has worked.
Extensive experience in driving revenue growth at a country level through a structured, analytical approach and on-going tracking, regularly delivering 1-2ppts/year of incremental revenue growth. Product experience at P&G, Shell, Coca-Cola and Diageo, in local, regional and global roles.
Experience comprises primarily FMCG, including Non-Alcoholic Beverages, Alcoholic Beverages, Magazines, Personal care products, Paper products as well as internet provision/eCommerce and Information Technology. Omni Channel experience across Modern FMCG trade (Hypermarkets, supermarkets, discounters and fragmented trade), HO.RE.CA, wholesale and eCommerce. Geographically diverse, having lived and worked in developed, developing and emerging countries across Europe. Educated at Oxford University (MSc) and Manchester Business School (MBA).
Who We Are
A seasoned and very experienced Marketing and Branding Professional, with added prior own business experience. Specialized in Strategic Marketing, Branding, Customer Journey / Management, Design Thinking, Brands and Products Portfolio Manager, Elena is an expert in conceiving and leading the implementation of holistic omni-channel Marketing, Communications, Brand building and Customer Experience enhancing strategies, plans, and activations, with special emphasis on pioneering in-market tools and activations (2001 to date) in the field of Digital Marketing, Websites / e-shops Management and Social Media platforms’ development, curation, performance management and monetization.
A multi-industry, multi-channel, multi-country and multi-discipline expert with track record in delivering sterling business results (top and bottom-line growth), as well as market share growth in a number of roles in blue chip companies, such as:
Procter & Gamble, Johnson & Johnson, Heineken, the Folli Follie Group, Pyramis Metallurgy, NN (Nationale Nederlanden), OPEN TV, and Generation-Y international e-business hub, among others, in C-suite roles (Marketing, Branding, Customer Management, Strategy and NBD / Commercial Management).
In 2011 co-founded and run as Partner and Managing Director, ‘Wizzard -from Wisdom to Magic’, a Strategic Branding and Marketing Consultancy firm with a very wide array of customers in an array of industries. In 2019, co-founded Guruservices.Biz, a Strategic Branding, Marketing / Digital Marketing, Customer / Commercial Management, Revenue Growth and Talent Acquisition and Development consultancy, of which she is Partner and Managing Director to-date. In addition, Partner in Hellenic TV - Loving Social Media(London / UK).
Certified in Design Thinking and Customer Journey Mapping fundamentals and facilitation, as well as Agile Management. Trained facilitator and moderator.
Team builder, motivator and unifier, with proven track record of achieving or exceedingly very demanding operational targets.
With extensive multilingual ability (Greek, English, German, French, Spanish, Italian) and studies in Greece (Law School of Athens / magnum con Lauda), in the UK (Master of Science in European Economics and Politics at the University of Manchester Institute of Science and Technology - U.M.I.S.T., and holder of an MBA degree from the Manchester Business School in co-operation with HEC / ISAin Paris (Jouy en Josas). In addition, Degree in Digital Marketing, Customer Engagement, Social Media, Planning and Analytics from the Columbia Business School/Emeritus (New York/USA).